Professur für Marketing und Handelsmanagement
Dr. Laura Henkel
Dr. Laura Henkel absolvierte von 2010 bis 2014 ihr Studium in International Business Studies an der Universität Paderborn. Mit der Abschlussarbeit "Der Einfluss des geschenkten bevorzugten Kundenstatus auf die Kundenskepsis" erwarb sie den Titel des Bachelor of Science.
Im Fach Marketing und Distributionsmanagement nahm Laura Henkel dann ihr Masterstudium an der Georg-August-Universität Göttingen auf. In ihrer Masterarbeit untersuchte sie den Einfluss von antizipierter Verlegenheit auf die Online-Warenkorbzusammensetzung und erlangte im April 2017 den Grad Master of Science.
Während ihres Studiums sammelte Laura Henkel praxisnahe Erfahrungen im Marketing. Sie absolvierte Praktika im Marketing und Eventmanagement des Hotels Jardín Tropical auf Teneriffa, bei der TUI Business Services GmbH im strategischen Marketing sowie im Online-Marketing des Start-ups schulstart.de. Zudem war sie sowohl als Werkstudentin bei der TUI Business Services GmbH im Group Marketing sowie bei schulstart e.K. im Bereich Online-Marketing beschäftigt.
Von 2017 bis 2021 war Laura Henkel als wissenschaftliche Mitarbeiterin an der Professur für Marketing und Handelsmanagement tätig. Ihre Forschungsschwerpunkte umfassten:
· Experiential Marketing
· Liquid Consumption
· Pop-up Stores
Gutachtertätigkeiten
Doctoral Thesis
Articles in Scientific Journals
Accepted Conference Articles
Kontakt
Wirtschaftswissenschaftliche Fakultät
Georg-August-Universität Göttingen
Platz der Göttinger Sieben 3
(Oeconomicum)
37073 Göttingen
2022
Henkel, L./Toporowski, W. (2022). Once they’ve been there, they like to share: Capitalizing on ephemerality and need for uniqueness to drive word of mouth for brands with pop-up stores. Journal of the Academy of Marketing Science.
2022
Henkel, L./Jahn, S./Toporowski, W. (2022). Short and sweet: Effects of pop-up stores’ ephemerality on store sales. Journal of Retailing and Consumer Services, 65.
2021
Henkel, L./Toporowski, W. (2021). Hurry up! The effect of pop-up stores’ ephemerality on consumers’ intention to visit. Journal of Retailing and Consumer Services, 58.
2021
Henkel, L./Toporowski, W. (2021). How to effectively drive word of mouth with pop-up stores: The roles of store ephemerality and consumers’ need for uniqueness. In AMA Winter Academic Conference (pp. 649-652), Saint Petersburg, USA.
2020
Henkel, L. (2020). How to Effectively Drive Word of Mouth in Pop-up Stores: Structured Abstract. 48th AMS Annual Conference, Miami, USA.
2020
Henkel, L./Toporowski, W. (2020). Effects of pop-up stores on positive word of mouth: The roles of store ephemerality and consumers’ need for uniqueness. 7th Nordic Retail and Wholesale Conference (NRWC), Umeå, Sweden.
2020
Henkel, L./Toporowski, W. (2020). Impact of pop-up stores on positive word of mouth: The roles of store ephemerality and consumers’ need for uniqueness. 11th EMAC 2020 Regional Conference, Zagreb, Croatia.
2020
Henkel, L./Toporowski, W. (2020). Hurry up! Effect of pop-up stores’ ephemerality on consumers’ intention to visit. In Proceedings of the Colloquium on European Research in Retailing (CERR) (p.110), Valencia, Spain.
2020
Henkel, L./Toporowski, W. (2020). Pop-up stores: The impact of store ephemerality on consumers’ intention to visit. 27th Recent Advances in Retailing and Consumer Science Conference (RARCS), Baveno, Italy.
2020
Henkel, L./Toporowski, W. (2020). Hurry Up! The Impact of Pop-up Stores’ Ephemerality on Consumers’ Intention to Visit. American Collegiate Retailing Association (ACRA, AMA SIG) 2020 Conference, New Orleans, USA.
2020
Henkel, L./Toporowski, W. (2020). Pop-up Stores: Ephemerality and Its Impact on Consumers’ Intention to Visit. In AMA Winter Marketing Academic Conference Proceedings, San Diego, USA.
2019
Henkel, L./Toporowski, W. (2019). Effect of pop-up’s store ephemerality on consumer spending: The role of anticipated regret and need for uniqueness. In Proceedings of the 10th EMAC Regional Conference: Innovations in Marketing Models and Customer Experience Management: Emerging Markets Perspectives (p. 48), Sankt Petersburg, Russia.
2019
Henkel, L./Toporowski, W. (2019). Short and Sweet: Effects of Pop-up Stores’ Ephemerality on Store Sales. In Proceedings of the 20th International Conference on Research in the Distributive Trades of the European Association for Education and Research in Commercial Distribution (EAERCD) (p.11), Zaragoza, Spain.
2019
Henkel, L./Jahn, S./Toporowski, W. (2019). Here Today, Gone Tomorrow: The Role of Store Ephemerality in Consumer Spending in Experiential Stores. In Proceedings of the 48th EMAC Conference (p. 239), Hamburg, Germany.