Chair of Marketing and Retail Management
Dr. Vüsal Hasanzade
In 2013, Vüsal Hasanzade graduated in business administration at Georg-August-University Göttingen after attending undergraduate school. He completed his studies by writing his bachelor thesis on "Fluctuation problems of the 'blue collar' in China" and finally received the degree "Bachelor of Science".
He continued his academic career at Georg-August-University and began a two-year master program in marketing and distribution management in 2013. During graduate school, he also studied abroad at Philips College in Nikosia, Cyprus for a semester. His master thesis examined the influence of ethical product information on the consumer?s shopping behavior in the food industry. In Mai 2016, after successfully finishing his studies and research, he received the degree "Master of Science".
Vüsal Hasanzade gained in-depth working experience through his freelance work in the field of marketing and consulting and his internship at the Friedrich-Ebert-Stiftung in Cyprus. He also worked as a student assistant at the Chair of Organization and Corporate Development from 2012 until 2016 (with a short interruption due to his exchange program). From April 2016 to October 2020, he worked as a scientific assistant to the Honorary Professor and Competition Economist Prof. Dr. R. Lademann.
From August August 2016 to July 2022, he worked as a research assistant at the Chair of Marketing and Retail Management.
Since 2022 he is employed as a Post-Doc at the Chair of Marketing and Retail Management.
Research Focus
Reviewer Activities
Doctoral Thesis
Articles in Scientific Journals
Book Chapters
Accepted Conference Articles:
Contact
Faculty of Business and Economics
Georg-August-Universität Göttingen
Platz der Göttinger Sieben 3
(Oeconomicum)
37073 Göttingen
2023
Diallo, M.F./Lambey, C./Hasanzade, V./Osburg, V.-S. (2023). Do socio-cultural factors affect the relationships between CSR and loyalty in retailing? A three-country investigation. International Journal of Retail & Distribution Management, ahead-of-print.
2022
Hasanzade, V./Elshiewy, O./Toporowski, W. (2022). Is It Just the Distance? Consumer Preference for Geographical and Social Proximity of Food Production. Ecological Economics, 200, 107533.
2018
Hasanzade, V./Osburg, V.-S./Toporowski, W. (2018). Selecting Decision-Relevant Ethical Product Attributes for Grocery Shopping. Management Decision, 56(3), 591-609.
2022
· Hasanzade, V./Elshiewy, O./Toporowski, W. (2022). Consumer Preferences and Their Willingness to Pay for Local Products (by Means of Consumer Ethnocentrism): An Abstract. In: Pantoja, F., Wu, S. (eds) From Micro to Macro: Dealing with Uncertainties in the Global Marketplace. AMSAC 2020. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham.
2020
Hasanzade, V./Toporowski, W. (2020). Let’s Get Digital – Can Digital Product Information Influence Consumers’ Purchase Intention for Local Products? 7th Nordic Retail and Wholesale Conference (NRWC), Umeå, Sweden.
2020
Hasanzade, V./Elshiewy, O./Toporowski, W. (2020). Consumer Preferences And Willingness To Pay For Different Aspects of Local Food Products (By Means of Consumer Ethnocentrism). In Academy of Marketing Science (ed.): Proceedings of the 48th AMS Annual Conference, Miami, USA.
2020
Hasanzade, V./Toporowski, W. (2020). “Scan What You Can – The Effectiveness of Digitally Provided Product Information in Driving Consumers’ Retailer Perception and Purchase Intention for Local Products. American Collegiate Retailing Association (ACRA, AMA SIG) 2020 Conference, New Orleans, USA.
2020
Hasanzade, V./Toporowski, W. (2020). Consumer Preferences for Corporate Social Responsibility Actions and its Impact on Customer Loyalty – An Empirical Investigation in Food Retailing. 27th Recent Advances in Retailing and Consumer Science Conference (RARCS), Baveno, Italy.
2019
Hasanzade, V./Elshiewy, O./Toporowski, W. (2019). Consumer Preferences And Their Willingness to Pay For Local Products. In Proceedings of the 10th EMAC Regional Conference: Innovations in Marketing Models and Customer Experience Management: Emerging Markets Perspectives (p.49). Sankt Petersburg, Russia.
2019
Hasanzade, V./Beeck, I./Toporowski, W. (2019). “There’s an App for That!” – How Digitally Provided Information About Regional Products Affect Consumers’ Retailer Perception and Purchasing. In Proceedings of the 48th EMAC Conference (p.544), Hamburg, Germany.
2018
Hasanzade, V./Beeck, I./Osburg, V.S./Toporowski, W. (2018). There’s an App for That! Local Consumerism and the Effectiveness of Product Information Disclosure on Brand Equity Metrics. 13th Global Brand Conference (GBC), Newcastle upon Tyne, England.
2017
Hasanzade, V./Beeck, I./Toporowski, W. (2017). Show Me the Origin of My Milk! How Different Display Formats of Product Origin Information Affect Purchase Intention. In Proceedings of the 19th International Conference on Research in the Distributive Trades of the European Association for Education and Research in Commercial Distribution (EAERCD) (p.3), Dublin, Ireland.
2017
Hasanzade, V./Osburg, V.-S./Toporowski, W. (2017). Determinants of Consumers Ethical Purchasing Behavior – The Challenge of Selecting Decision-Relevant Ethical Product Attributes. In Rasouli, S./Timmermans, H. (ed.): Recent Advances in Retailing and Services Science, Proceedings of the 24th Recent Advances in Retailing & Services Science Conference, European Institute of Retailing and Services Studies (EIRASS) (p. 30), Vancouver, Canada.