The “Consumption & Behavior” research group currently brings together 20 chairs in German-speaking countries. It was founded by Werner Kroeber-Riel, one of Germany's most influential marketing scientists, who has had a lasting impact on consumer behavior research and advertising psychology in particular. As part of its annual research conference, the research group brings together scientists to discuss current research findings and forward-looking perspectives. The conference is considered an important forum for intensive professional exchange and the further development of the field of research. In addition, the research group acts as publisher of a book series that has been published by Gabler Verlag (Gabler Edition Wissenschaft) since 1997. Previously, the series was published by Physica-Verlag.

Folgende Lehrstühle sind Mitglied in der Forschungsgruppe "Konsum & Verhalten":

• Prof. Dr. Gerold Behrens, Bergische Universität Wuppertal (Emeritus)
• Prof. Dr. Sigrid Bekmeier-Feuerhahn, Leuphana Universität Lüneburg
• Prof. Dr. Kathrin Burmeister-Lamp, EBS Business School Oestrich-Winkel
• Prof. Dr. Yasemin Boztug, Georg-August-Universität Göttingen
• Prof. Dr. Till Dannewald, Hochschule RheinMain
• Prof. Dr. Sandra Diehl, Alpen-Adria Universität Klagenfurt, Österreich
• Prof. Dr. Franz-Rudolf Esch, EBS Business School in Oestrich-Winkel (Emeritus)
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• Prof. Dr. Claas-Christian Germelmann, Universität Bayreuth
• Prof. Dr. Andrea Gröppel-Klein, Universität des Saarlandes
• Prof. Dr. Lutz Hildebrandt, Humboldt-Universität zu Berlin
• Prof. Dr. Steffen Jahn, Martin-Luther-Universität Halle Wittenberg
• Prof. Dr. Klaus-Peter Kaas, Goethe-Universität Frankfurt am Main (Emeritus)
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• Prof. Dr. Daniel Klapper, Humboldt-Universität zu Berlin
• Prof. Dr. Jörg Königstorfer, Technische Universität München
• Prof. Dr. Tobias Langner, Bergische Universität Wuppertal
• Prof. Dr. Bruno Neibecker, Universität Karlsruhe
• Prof. Dr. Maria Neumaier, Rheinische Fachhochschule Köln
• Prof. Dr. Marcel Paulssen, University of Geneva, Switzerland
• Prof. Dr. Thorsten Posselt, Universität Leipzig
• Prof. Dr. Dubravko Radic, Universität Leipzig
• Prof. Dr. Christian Schade, Humboldt-Universität zu Berlin
• Prof. Dr. Martina Steul-Fischer, Friedrich-Alexander-Universität Erlangen-Nürnberg
• Prof. Dr. Dirk Temme, Bergische Universität Wuppertal
• Prof. Dr. Ralf Terlutter, Alpen-Adria Universität Klagenfurt, Österreich
• Prof. Dr. Volker Trommsdorff, Technische Universität Berlin (Emeritus)
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• Prof. Dr. Peter Weinberg, Emeritus, Universität des Saarlandes (Emeritus)