Hanna Kotro
Hanna Kotro studied Marketing and E-Business (M.Sc.) at the Georg-August-Universität Göttingen after completing her Bachelor's degree in Business Psychology at the Bonn-Rhein-Sieg University of Applied Sciences. Her academic career is characterized by an interdisciplinary interest in consumer behavior, digital marketing strategies and the impact of communication in the nutrition and health context.
During her Bachelor's and Master's studies, she gained practical experience as a working student in marketing and developed knowledge in digital marketing, brand communication and social media management in various positions.
Since May 2025, she has been working as a research assistant at the Department of Agricultural Economics and Rural Development, where she is responsible for science communication and public relations. Her research interests lie at the interface of marketing, consumer psychology and nutrition.
Research focus:
- Consumer behavior
- Nutrition and health psychology
- Food and social media marketing