In winter term 2024/25, a seminar on current developments and the importance of location policy as a competitive instrument in food retailing will take place as part of the Bachelor module ‘Location and property development in retail’.

Module: B.WIWI-BWL.0074

Lecturer:

Prof. Dr. Rainer P. Lademann

Contact organization:

Office Chair of Marketing and Retail Management

Target group:

Bachelor students in Business Administration, Economics, and related fields (from the 3rd semester onwards)

Course language:

German

Admission requirements:

None

Dates (subject to change):

Start: Friday, 13:00–16:15, Room: Oec. 1.168

Provisional dates: 25.10.2024, 08.11.2024, 22.11.2024, 13.12.2024, 24.01.2025

Registration FlexNow:

01.10.2024 – 08.11.2024

Learning outcomes, core skills:

Based on the competitive situation in food retailing, participants will recognize the importance and management of location policy in the competition for consumers. The seminar will analyze companies’ location requirements for various business types and their spatial expansion policies. The significance of new locations in gaining market share compared to other marketing instruments is of central importance.

Requirements:

Participants are expected to actively engage in face-to-face sessions and attend a practical presentation in preparation. In addition, a group paper (groups of three; approximately 10–12 pages per participant) must be prepared based on secondary data and literature sources, analyzing location policy in food retailing. Previous knowledge in retail management and academic work is advantageous.

Examination:

Successful participants receive 6 credit points.

Recommended references:

Lademann, R. & Kleczka, M., "Marktbeherrschung im Lebensmitteleinzelhandel? Eine wettbewerbsökonomische Analyse der Handelsentwicklung und ihrer Folgen für Lieferanten und Verbraucher", Frankfurt 2023.

Wieland, T., "Räumliches Einkaufsverhalten und Standortpolitik im Einzelhandel unter Berücksichtigung von Agglomerationseffekten", Mannheim 2015 (Download).

Registration:

The briefing and group allocation will take place in the first session on 25.10.2024. Unexcused absence will be considered a cancellation; available places will be allocated to interested candidates on the waiting list.

Information about the seminar can also be found on eCampus.

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Downloads

• Formalia for theses / term papers (PDF)

Additional Helpful Materials:

• FAQ on theses and academic writing consultation