Dr. Sebastian Ludorf




From 2006 to 2009, Dr. Sebastian Ludorf studied business administration at the University of Göttingen. He accomplished his bachelor`s degree with his thesis dealing with "Value-based controlling of risk positions in German private banks? Opportunities and limitations of support by information systems". Thereupon, Dr. Ludorf studied business administration with focus on management in the master`s programme at the University of Göttingen and at the Aalto University School of Science and Technology in Helsinki. He accomplished his master degree "Master of Science in Management" in March 2012 successfully through his master thesis dealing with "Decision criteria for investments in peer-to-peer-based instruments for corporate financing".


During his studies he was employed as a student assistant at the Chair of Application Systems and E-Business at the University of Göttingen. In the year 2011, Dr. Sebastian Ludorf was awarded with the scholarship of federal state Lower-Saxony.


From April 2012 to March 2016, Dr. Ludorf worked as a research associate at the DFG Research Training Group 1703 "Resource Efficiency in Interorganizational Networks" and at the Chair of Retailing. His research focuses on B2B-Marketing, the distribution of products from renewable resources as well as the design of distribution channels in the context of transaction cost economics.


In December 2015, Dr. Sebastian Ludorf successfully defended his doctoral thesis entitled "Specific Features of Products from Renewable Resources and Their Impact on the Choice of Efficient Coordination Mechanisms in Business-to-Business Relationships".


Currently, Dr. Ludorf serves as the managing director of the IT consulting firm crmspace GmbH, specializing in open-source CRM solutions and located in Eschborn. Additionally, he is also the managing director of crmspace Hungary Kft., based in Budapest.









Dissertation



  • Ludorf, S. (2016): Besonderheiten von Produkten aus nachwachsenden Rohstoffen und deren Auswirkungen auf die Wahl effizienter Koordinationsformen in B2B-Geschäftsbeziehungen, Göttingen.









Presentations






  • 2014

    "Adding Dynamics into Transaction Cost Economics: The Social Capital Approach", 17th AMS World Marketing Congress, Academy of Marketing Science (AMS), Lima, Peru, 08.08.2014.



  • 2014

    "Specific Uncertainties in the Distribution of Products from Renewable Resources: Empirical Evidence from the German Forestry and Wood Cluster", 17th AMS World Marketing Congress, Academy of Marketing Science (AMS), Lima, Peru, 06.08.2014.



  • 2014

    "Specific Uncertainties in the Distribution of Products from Renewable Resources: Insights from the German Forestry and Wood Cluster", 47th AM Conference, Academy of Marketing (AM), Bournemouth, UK, 07.07.2014.



  • 2014

    "An Empirical Investigation of Specific Uncertainties in the Distribution of Products from Renewable Resources", AMS 2014 Annual Conference, Academy of Marketing Science (AMS), Indianapolis, IN, USA, 22.05.2014.



  • 2014

    "CoC-Zertifizierung in der Forst- und Holzwirtschaft: Schwachstellen und Traceability-basierte Lösungsansätze", 34. GIL-Jahrestagung, Gesellschaft für Informatik in der Land-, Forst- und Ernährungswirtschaft e.V. (GIL), Bonn, Deutschland, 25.02.2014.



  • 2013

    "Uncertainties in the Distribution of Products from Renewable Resources: An Empirical Study in the German Forestry and Wood Cluster", 1st International Conference on Resource Efficiency in Interorganizational Networks (ResEff 2013), Göttingen, Deutschland, 14.11.2013.



  • 2013

    "Distribution of Products from Renewable Resources: Efficient Coordination Mechanisms in Buyer-Supplier Relationships", 20th AM Doctoral Colloquium, Academy of Marketing (AM), Cardiff, UK, 08.07.2013.



  • 2013

    "Efficient Coordination Mechanisms for the Distribution of Products from Renewable Resources: A Transaction Cost-Based Analysis", 26th EMAC Doctoral Colloquium, European Marketing Academy (EMAC), Istanbul, Türkei, 03.06.2013.
















Articles in Conference Proceedings






  • 2014

    "Adding Dynamics into Transaction Cost Economics: The Social Capital Approach", in: Academy of Marketing Science (ed.): Proceedings of the 17th AMS World Marketing Congress, Academy of Marketing Science (AMS), Lima, Peru.



  • 2014

    "Specific Uncertainties in the Distribution of Products from Renewable Resources: Empirical Evidence from the German Forestry and Wood Cluster", in: Academy of Marketing Science (ed.): Proceedings of the 17th AMS World Marketing Congress, Academy of Marketing Science (AMS), Lima, Peru.



  • 2014

    "Specific Uncertainties in the Distribution of Products from Renewable Resources: Insights from the German Forestry and Wood Cluster", in: Academy of Marketing (ed.): Proceedings of the 47th AM Conference, Academy of Marketing (AM), Bournemouth, UK.



  • 2014

    "An Empirical Investigation of Specific Uncertainties in the Distribution of Products from Renewable Resources", in: Academy of Marketing Science (ed.): Proceedings of the AMS 2014 Annual Conference, Academy of Marketing Science (AMS), Indianapolis, IN, USA.



  • 2014

    "CoC-Zertifizierung in der Forst- und Holzwirtschaft: Schwachstellen und Traceability-basierte Lösungsansätze", in: Clasen, M./Hamer, M./Lehnert, S./Petersen, B./Theuvsen, B. (Hrsg.): IT-Standards in der Agrar- und Ernährungswirtschaft, Fokus: Risiko- und Krisenmanagement, Referate der 34. GIL-Jahrestagung, Gesellschaft für Informatik in der Land-, Forst- und Ernährungswirtschaft e.V. (GIL), Bonn, Deutschland.



  • 2013

    "Uncertainties in the Distribution of Products from Renewable Resources: An Empirical Study in the German Forestry and Wood Cluster", in: Geldermann, J./ Schumann, M. (eds.): First International Conference on Resource Efficiency in Interorganizational Networks (ResEff 2013), Göttingen, Deutschland.



  • 2013

    "Distribution of Products from Renewable Resources: Efficient Coordination Mechanisms in Buyer-Supplier Relationships", in: Doherty, A. M. (ed.): Marketing Relevance, Proceedings of the 46th AM Conference, Academy of Marketing (AM), Cardiff, UK.















Other Publications



  • · Osburg, V.-S./Ludorf, S. (2016): Sustainability Marketing - a Global Perspective: a book review, in: Journal of Cleaner Production, Vol. 110, No. 1, pp. 209-210, doi:10.1016/j.jclepro.2015.04.043.










Review Activities



  • Journal of Cleaner Production

  • International Journal of Retail & Distribution Management










Other Activities



  • Discussion Leader at the AMS 2014 World Marketing Congress, Lima, Peru

  • Session Chair at the AMS 2014 Annual Conference, Indianapolis, USA

  • Session Chair at the ResEff 2013 Conference, Göttingen, Germany

  • International Alumni Delegate of the Aalto University, Helsinki, Finland













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                           Portrait photo of Dr. Sebastian Ludorf. He is wearing a blue and white striped shirt and a brown jacket.



Contact


Chair of Marketing and Retail Management

Faculty of Business and Economics

Georg-August-Universität Göttingen

Platz der Göttinger Sieben 3

(Oeconomicum)

37073 Göttingen