Chair of Marketing and Retail Management
Dr. Tim Nierobisch
Tim Nierobisch studied Business Adminstration at the Catholic University of Eichstätt-Ingolstadt from 2005-2009. His major was international management. In 2007 he studied a semester abroad at the University of Essex in England. In 2009, Tim achieved the degree B.Sc. in Business Administration.
From 2009 until 2011 he conducted the master's degree program International Marketing & Management at the Copenhagen Business School in Denmark. After receiving the degree M.Sc. in Economics and Business Administration, Tim started working at the Chair of Retailing in Göttingen as a research assistant.
Besides his theoretical education, Tim achieved work experience during internships at OTTO GmbH & Co. KG, Blume 2000 GmbH and Co. KG and Rickmerc Immobilien GmbH und Co. KG. Before he started working as a research assistant in Göttingen in September 2011, he represented the Danish enterprise "Heveas ApS." as the Marketing Manager in the German area.
The main topics of his research are:
· Brand Architecture of Private Label Brands
· Branding
· Consumer Behavior
· Flagship-Stores
Articles in Scientific Journals (Double Blind Review)
Presentations
Articles in Conference Proceedings
Contact
Faculty of Business and Economics
Georg-August-Universität Göttingen
Platz der Göttinger Sieben 3
(Oeconomicum)
37073 Göttingen
2016
"When Flagship Stores Backfire - A Qualitative Analysis of Customer Feedback Regarding Flagship Store Failure", in Rasouli, S./Timmermans, H. (ed.): Recent Advances in Retailing and Services Science, Proceedings of the 23rd Recent Advances in Retailing & Services Science Conference, European Institute of Retailing and Services Studies (EIRASS), Edinburgh, England, 11.-14.07.2016.
2016
"Visiting Flagship Stores of Less Exclusive Brands - are Brand Experiences, Brand Perceptions, and Favorable Consumer Behaviour Created?", in Knoeferle, K. (ed.): Marketing in the age of data, European Marketing Academy (EMAC) und Norwegian Business School (BI), Oslo, Norwegen, 24.-27.05.2016.
2015
"Flagship Stores For FMCG National Brands: Gaining Competitive Advantage over Rival National Brands and Private Labels", in Rasouli, S./Timmermans, H. (ed.): Recent Advances in Retailing and Services Science, Proceedings of the 22nd Recent Advances in Retailing & Services Science Conference, European Institute of Retailing and Services Studies (EIRASS), Montreal, Kanada, 27.-30.07.2015.
2015
"TV Advertising For Private Label Brands: Overcoming The Final Image Barriers", in Rasouli, S./Timmermans, H. (ed.): Recent Advances in Retailing and Services Science, Proceedings of the 22nd Recent Advances in Retailing & Services Science Conference, European Institute of Retailing and Services Studies (EIRASS), Montreal, Kanada, 27.-30.07.2015.
2014
"Manufacturer Information Impacts on Brand Equity of Private Labels and National Brands: Attention Please, National Brand Manufacturers!", in Rasouli, S./Timmermans, H. (ed.): Recent Advances in Retailing and Services Science, Proceedings of the 21st Recent Advances in Retailing & Services Science Conference, European Institute of Retailing and Services Studies (EIRASS), Bukarest, Rumänien, 09.07.2014.