PRAKTISCHE ERFAHRUNG

• Praktikant im Key Account Management (eProfessional, Hamburg)


• Praktikant im Plant Programme (Airbus Group, Bremen)

FACHARTIKEL

• Blurred lines? Disentangling the roles of consumers’ influencer and brand engagement in shaping brand performance, in: Journal of Business Research, Vol. 194, No. 5, 115280, 2025 (zusammen mit W. Weiger, M. Hammerschmidt, L. Hollebeek)


• The invisible leash: when human brands hijack corporate brands' consumer relationships, in: Journal of Service Management, Vol. 33, No. 3, p. 485-495, 2021 (zusammen mit L. D. Hollebeek, W. H. Weiger, M. Hammerschmidt), Impact Factor: 11.768


• Content- Versus Community-Focus in Live Streaming Services: How to Drive Engagement in Synchronous Social Media, in: Journal of Service Management, Vol. 33, No. 1, p. 33-58 (zusammen mit W. H. Weiger, M. Törhönen, J. Hamari), Impact Factor: 11.768


• Streamers: the new wave of digital entrepreneurship? Extant corpus and research agenda, Electronic Commerce Research and Applications, Vol. 46, March-April 2021, 101027 (with M. Törhönen, W. H. Weiger, J. Hamari)

KONFERENZBEITRÄGE

• A Streamer’s Stream: The What and How of Successful Social Live Streaming, in: AMA Winter Academic Conference Proceedings, San Diego, CA, USA, 2020 (zusammen mit W. H. Weiger, M. Törhönen, J. Hamari) forthcoming