DR. MELANIE SCHWEDE
Short CV
PRACTICAL EXPERIENCE
AWARDS
REFEREED JOURNAL ARTICLES
REFEREED CONFERENCE PROCEEDINGS
PRESENTATIONS
Contact
Dr. Melanie Schwede
Product Owner Marketing Technology & AI
Rossmann
Burgwedel
melanie.schwede@uni-goettingen.de
Since 2025
Product Owner Marketing Technology & AI, Dirk Rossmann GmbH, Burgwedel
2025
Doctorate in Marketing (Dr. rer. pol.), Georg-August-University of Göttingen
2020-2024
Research Associate, Chair of Marketing and Innovation Management, Georg-August-University of Göttingen
2022
Research stay at the University of St.Gallen (HSG), Institute of Information Management (Prof. Dr. Jan Marco Leimeister)
2019
M.Sc. in Economics Psychology and Management, University of Kassel
2016
B.Sc. in Business Psychology, Osnabrück University of Applied Sciences