PRACTICAL EXPERIENCE

• Internship in the Key Account Management Department (eProfessional, Hamburg)


• Internship in the Plant Programme Department (Airbus Group, Bremen)

REFEREED JOURNAL ARTICLES

• Blurred lines? Disentangling the roles of consumers’ influencer and brand engagement in shaping brand performance, Journal of Business Research, Vol. 194, No. 5, 115280, 2025 (with W. Weiger, M. Hammerschmidt, L. Hollebeek)


• The invisible leash: when human brands hijack corporate brands' consumer relationships, Journal of Service Management, Vol. 33, No. 3, pp. 485-495, 2021 (with L. D. Hollebeek, W. H. Weiger, M. Hammerschmidt)


• Content- Versus Community-Focus in Live Streaming Services: How to Drive Engagement in Synchronous Social Media, Journal of Service Management, Vol. 33, No. 1, pp. 33-58 (with W. H. Weiger, M. Törhönen, J. Hamari)


• Streamers: the new wave of digital entrepreneurship? Extant corpus and research agenda, Electronic Commerce Research and Applications, Vol. 46, March-April 2021, 101027 (with M. Törhönen, W. H. Weiger, J. Hamari)

REFEREED CONFERENCE PROCEEDINGS

• A Streamer’s Stream: The What and How of Successful Social Live Streaming, AMA Winter Academic Conference Proceedings, San Diego, CA, USA, 2020 (with W. H. Weiger, M. Törhönen, J. Hamari)