Chair of Marketing and Retail Management
Dr. Nadine Ahrend
Between 2006 and 2010 Ines Beeck (née Hackeradt) absolved her bachelor`s degree in business information systems focusing on application-oriented business information systems at the University of Applied Sciences and Arts in Hannover. During her years of study she spent one semester abroad at the Southern Illinois University in Edwardsville, USA.
She absolved her master`s degree in marketing and channel management at the Georg-August-University Göttingen where she obtained the academic degree "Master of Science" in 2012. Her master thesis focused on how content virality is evolved in social media.
With regard to her work experience, she collected practical experience during her apprenticeship at the Volkswagen Financial Service AG. Furthermore, she worked both before and during her studies as a software engineer in the customer relationship management department of the VWFS AG.
Between 2014 and 2019 Ines Beeck was employed as a research assistant at the Chair of Marketing and Retail Management.
Her focus on research contains:
· Value-in-Use of Mobile Applications
· Effects of Branded/Retailer Apps on Retail Experience
· Target Groups of Mobile Communication in Retailing
Doctoral Thesis
Articles in Scientific Journals (Double Blind Review)
Presentations
Articles in Conference Proceedings
Articles in Books
Contact
Faculty of Business and Economics
Georg-August-Universität Göttingen
Platz der Göttinger Sieben 3
(Oeconomicum)
37073 Göttingen
2017
Beeck, I./Toporowski, W. (2017). When location and content matter: effects of mobile messages on intention to redeem. International Journal of Retail & Distribution Management, 45, 826-843.
2018
"Great Expectations for Shopping Centre App Usage – A Qualitative Approach", CERR (2018), Guildford, UK, 13.07.2018.
2017
"Show Me the Origin of My Milk! How Different Display Formats of Product Origin Information Affect Purchase Intention", EAERCD (2017), Dublin, Irland, 04. - 06.07.2017. presented with V. Hasanzade.
2017
"Understanding Perceived Values and Behavioral Effects of Mobile Apps", 45th AMS Annual Conference (2017), San Diego, California, USA, 26.05.2017.
2016
"How risky are mobile beacon messages for bricks-and-mortar retailers?", CERR (2016), Toulouse, France, 2.6.2016.
2016
"Brand Loyalty Gain or Loss? Effects of Mobile App Gamification for Retailers", 44th AMS Annual Conference (2016), Orlando, Florida, USA, 19.05.2016.
2015
"Gamification in Mobile Retail Applications - Influence of Emotional and Social Values on Loyalty", 22nd Recent Advances in Retailing & Services Science Conference (2015), EIRASS, Montréal, Canada, 28.07.2015.
2019
Hasanzade, V./Beeck, I./Toporowski, W. (2019): There’s an app for that! – How digitally provided information about regional products affect consumers’ retailer perception and purchasing. In European Marketing Academy (EMAC), Hamburg, Germany, May 28-31. [VHB: D]
2018
Beeck, I./Jahn, S./Toporowski, W. (2018): For Myself or Others? How App Service Design Affects Physical Retail Experience. In Proceedings of the 39th International Conference on Information Systems (ICIS), San Francisco. [VHB: A]
2018
Beeck, I./Toporowski, W. (2018): Great Expectations for Shopping Centre App Usage – A Qualitative Approach. In Teller, C./Brusset, X./ Kotzab, H. (eds.): Proceedings of the Colloquium on European Research in Retailing (CERR) 2018, University of Surrey, Guildford, UK. ISBN: 978-1-84469-034-3.
2017
Hasanzade, V./Beeck, I./Toporowski, W. (2017): Show Me the Origin of My Milk! How Different Display Formats of Product Origin Information Affect Purchase Intention. In Proceedings of the 19th International Conference on Research in the Distributive Trades of the European Association for Education and Research in Commercial Distribution (EAERCD), Dublin, Ireland, p. 3.
2017
Hackeradt, I./Toporowski, W. (2017): Understanding Perceived Values and Behavioral Effects of Mobile Apps: An Abstract. In Academy of Marketing Science (ed.): Proceedings of the 45th AMS Annual Conference, San Diego, California, USA.
2016
Hackeradt, I./Toporowski, W. (2016): How risky are mobile beacon messages for bricks-and-mortar retailers? In Brusset, X./ Kotzab, H./ Teller, C., Toulouse (eds.): Colloquium on European Retail Research, Book of Abstracts (CERR 2016), Toulouse Business School, ISBN 978-2-9549997-1-5.
2016
Hackeradt, I./Toporowski, W. (2016): Brand Loyalty Gain or Loss? Effects of Mobile App Gamification for Retailers. In Academy of Marketing Science (ed.): Proceedings of the 44th AMS Annual Conference, Orlando, Florida.
2015
Hackeradt, I./Toporowski, W. (2015): Gamification in Mobile Retail Applications - Influence of Emotional and Social Values on Loyalty. In Rasouli, S./Timmermans, H. (ed.): Recent Advances in: Retailing and Services Science, Proceedings of the 22nd Recent Advances in Retailing & Services Science Conference, European Institute of Retailing and Services Studies (EIRASS), Montreal, Kanada, p. 32.
2017
Beeck, I./Kriegesmann, H./Toporowski, W. (2019): Wirkung von mobilen Apps im Lebensmitteleinzelhandel auf die Kundenloyalität. In Roth et al., Perspektiven des Dienstleistungsmanagements, Springer Gabler, Wiesbaden.