Chair of Marketing and Retail Management









Outside view of the Oeconomicum building. In the foreground, blooming pink cherry trees can be seen.










CHAIR OF
MARKETING AND RETAIL MANAGEMENT














Welcome to the web presence of the Chair of Marketing and Retail Management, part of the marketing chairs from the Georg-August-University Göttingen in Germany.



On the following pages, you may find information about the Chair's current research projects, publications and lecture offerings. Furthermore, we offer up-to-date information, links, and download sections for students. If you have further questions, please do not hesitate to contact us. We are looking forward to meeting interested academics!




Portrait photo of Prof. Dr. Waldemar Toporowski. He is wearing a dark blue jacket, white shirt and glasses.


Prof. Dr. Waldemar Toporowski

























CURRENT NEWS FROM THE CHAIR





Denise Pape is standing on a stage in front of a screen and is holding a presentation.


15.08.2024

Denise Pape Presents Her Research Findings at the AMA Summer Academic Conference in Boston


This year's American Marketing Association (AMA) Summer Conference was themed "Reconnecting With Humanity: Marketing’s Role in Promoting Responsible Technology While Serving People." Denise Pape presented her project titled "To Share or Not to Share: The Role of Privacy Intervention Strategies in Metaverse Data Disclosure".





Logo of Contigo


Summer term

Practical Project with CONTIGO Fairtrade GmbH as Part of the Master’s Degree in Management


We are pleased to announce the successful completion of our collaborative project. Five students developed a sustainability campaign for CONTIGO, focusing on marketing a product to fund an environmental initiative.





The picture shows the facade of the Academy of Economic Studies in Bucharest with cars in front of it.


30.05.2024

European Marketing Academy Annual Conference 2024 in Bucharest


We are delighted to have attended EMAC 2024 in full team strength, with our researchers presenting exciting new projects.




















OUR TEAM


Get to know the team members of our chair.






  • Portrait photo of Prof. Dr. Rainer Lademann. He is wearing a light blue shirt and a dark blue jacket. The background is blurred and in a grey tone.



    Honorary Professor

    Prof. Dr. Rainer Lademann





  • Portrait photo of Judith Derenthal. She is wearing a white blouse and a black blazer. The background is a stone wall.



    Research Associate

    M.Sc. Judith Derenthal





  • Portrait photo of Denise Pape. She is wearing a black crew-neck sweater and a black blazer. The background is a stone wall.



    Research Associate

    M.Sc. Denise Pape





  • Portrait photo of Max Alexander Pisek. He is wearing a white shirt and a dark blue jacket. The background is a stone wall.



    Research Associate

    M.Sc. Max Alexander Pisek





  • Portrait photo of Sandra Ullrich. She is wearing a white top and a dark red blazer. The background is grey.



    External PhD Candidate

    M.Sc. Sandra Ullrich





  • Portrait photo of Dr. Fabian Reinkemeier. He is wearing a white and red shirt and a dark blue jacket. The background is blurred with recognizable natural and building elements.



    Associated Researcher

    Dr. Fabian Reinkemeier





  • Portrait photo of Silja Markgräfe. She is wearing a grey-white blouse and a black blazer. The background is a stone wall.



    Secretary

    Silja Markgräfe





  • Portrait photo of Prof. Dr. Waldemar Toporowski. He is wearing a dark blue jacket, white shirt and glasses.



    Chairholder

    Prof. Dr. Waldemar Toporowski



















HIGHLIGHTS OF OUR STUDY PROGRAM





















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Discover the Future of Marketing



Are you looking for a flexible degree that aligns with your interests or a comprehensive education in business sciences? Our Master in Management with "Flexi-Focus" is just right for you!


Watch video























Do you have any questions?


Please do not hesitate to contact us.




Chair of Marketing and Retail Management



Prof. Dr. Waldemar Toporowski

Platz der Göttinger Sieben 3

(Oeconomicum)

1 OG, Room 1.215

37073 Göttingen




Tel. +49 (0)551/39-24447

Fax +49 (0)551/39-24446

handel1@uni-goettingen.de