The following options for topic search exist:



After you have applied for a thesis at our chair and have been assigned a place, you can choose from a supporting list of topics (inspection at the secretary's office). The topics are based on the research focus of the respective supervisor (see below). In principle, all offered topics can be chosen for a Bachelor's or Master's thesis. Please note that we only provide the list of topics to students who have already been offered a place with us.



Otherwise, you could come up with your own topic proposals. These proposals must be developed and presented individually and should have a thematic relation to the main research areas of the Chair. Please prepare a presentation of approximately one DIN A4 page (topic, what you want to write about, whether it addresses a research gap, whether it will be empirical or a literature study, etc.).



If you’re planning to write your thesis in cooperation with a company, you have to go through all formal steps of the registration process (as listed above). Your final thesis must have a thematic reference to the research focus of the Chair of Retailing. Therefore, please contact a potential research assistant in time to discuss the preferred topic. The assessment of the thesis is done by the Chair of Marketing and Retail Management and must meet empirical standards. It is not sufficient to coordinate the topic exclusively with the company.



To ensure efficient support, it is necessary that you provide your responsible supervisor with all documents at least two working days before the actual appointment.



Research topics:



M.Sc. Judith Derenthal: Sustainability in Retailing, Sustainable Packaging, Social Media



M.Sc. Denise Pape: Retail technologies, Augmented Reality in retailing, Smart Retail



M.Sc. Max Alexander Pisek: Experiential Retail, Novel Store Concepts, Technologies in Physical Retail