Chair of Marketing and Consumer Behavior









Current research approaches in marketing




Course for Master's Programmes

Module M.WIWI-BWL.0078


Lecturer: Prof. Dr. Yasemin Boztug



Contact Person: Ahmet Samet Ergün




Required Examination:




  • Research paper: 15 Pages written in English or German

  • Group presentation of research paper: 10-15 minutes per person, slides and presentation in English

  • Total of 6 credits





Learning outcomes/core skills:




  • In this seminar, students will conduct an independent, systematic, and structured analysis of a current pricing strategy topic

  • Understand research development by reviewing relevant articles from highly ranked journals

  • Critical discussion of the contents

  • This seminar helps to prepare students for writing an academic thesis which meets the standards of a master degree in economics




Timetable































Schedule Description
29.01.2026, 13:00 pm - 13:45 pm Introductory Session and Topic Presentation, Room: Oec.0.169


You will find the presentation slides here

11.02.2026 Application deadline through seminar registration
13.03.2026 Application deadline in FlexNow
15.05.2026 Submission of the seminar paper by Email
29.05.2026, 09:30 pm - 14:00 pm Final presentation, Room: Oec.0.167









Introductory Session and Topic Presentation:



Thursday, 29.01.2026, 13:00 - 13:45
Room: Oec.0.169





Application Deadlines:



Wednesday, 11.02.2026 (seminar registration)
Friday, 13.03.2026 (FlexNow)





Paper due by:



Friday, 15.05.2026





Final presentations:




Friday, 29.05.2026, 09:30 - 14:00
Room: Oec.0.167



Contact Person: Ahmet Samet Ergün