Current research approaches in marketing
Dozentin: Prof. Dr. Yasemin Boztug
Ansprechpartner*innen: Ahmet Samet Ergün
Deliverables:
- Research Paper (15 Pages, written in English or German)
- Group presentation of research paper (10-15 minutes per person, slides and presentation in English)
- Total of 6 credits (will not be graded on language skills, only on content)
Introductory Session and Topic Presentation:
Thursday, 30.01.2025, 12:00 - 14:00, room: Oec. 0.168
You will find the presentation slides here.
Application Deadlines:
Friday, 14.02.2025, via Seminar Registration
Monday, 17.03.2025, via FlexNow
Paper due by:
Monday, 19.05.2025, via mail
Final presentations:
Thursday,12.06.2025, 09:00 - 18:00, room: tbt and
Friday, 13.06.2025, 09:00 - 18:00, room: tbt
Learning Goals:
- In this seminar, students will conduct an independent, systematic, and structured analysis of a current pricing strategy topic
- Understand research development by reviewing relevant articles from highly ranked journals
- Critical discussion of the contents
- This seminar helps to prepare students for writing an academic thesis which meets the standards of a master degree in economics
Introductory Session and Topic Presentation:
Thursday, 30.01.2025, 12:00 - 14:00, room: Oec. 0.168
You will find the presentation slides here.
Application Deadlines:
Friday, 14.02.2025
Monday, 17.03.2025, via FlexNow
Paper due by:
Monday, 19.05.2025, via mail
Final presentations:
Thursday,12.06.2025, 09:00 - 18:00, room: tbt and
Friday, 13.06.2025, 09:00 - 18:00, room: tbt
