Chair of Marketing and Consumer Behavior










Das Zentrale Lern- und Studiengebäude und der Vorplatz sind aus Vogelperspektive zu sehen. Der Himmel ist leicht bewölkt.










TEACHING




Here you can find an overview of the courses offered by the Chair of Marketing and Innovation Management, as well as information on topics and the allocation procedures for theses.











BACHELOR MODULES






  • Legend





    Type



    LLecture



    EXExercise



    SEMSeminar



    PSProject Seminar



    CSCase Study




    Semester




    Takes place




    In-person lecture




      Synchronous (live-streamed lecture)




      A recording will be provided on StudIP























































































Bachelor Modules Type Semester
WS'24/25 SS'25 WS'25/26 SS'26 WS'26/27 SS'27
Fundamentals of Market Research
L
EX
International Marketing
L
EX
Consumer Behavior
L
Seminar on Consumer Research
SEM
Scientific Writing
EX











MASTER MODULES






  • Legend





    Type



    LLecture



    EXExercise



    SEMSeminar



    PSProject Seminar



    CSCase Study




    Semester




    Takes place




    In-person lecture




      Synchronous (live-streamed lecture)




      A recording will be provided on StudIP


































































































































Master Module Type Semester
WS'24/25 SS'25 WS'25/26 SS'26 WS'26/27 SS'27
Pricing Strategy
L
EX
Discrete Choice Modeling
L
Marketing Research
L
EX
Advanced Research Methods (NEW)
L
EX
High-Tech Marketing
L
Research Project
CS
Current research approaches in marketing
SEM
Practice Project (NEW)
CS
Research Colloquium
SEM




















FINAL THESES







GUIDELINES AND TIPS FOR ACADEMIC WORK


















Do you have any questions?


Are you unsure whether a course is the right choice for your goals? Please do not hesitate to contact us.




Chair of Marketing and Consumer Behavior

Platz der Göttinger Sieben 3

(Oeconomicum)

Secretary's Office in Room 1.220

37073 Göttingen



Tel.: 49 (0)551 / 39-27328

Fax: +49 (0)551 / 39-25849

Mail: marketing@wiwi.uni-goettingen.de

Office hours: By appointment