Professur für Marketing und Handelsmanagement
Dr. Ines Beeck
Von 2006 bis 2010 absolvierte Ines Beeck (geb. Hackeradt) an der Hochschule Hannover das Bachelor of Science Studium in Wirtschaftsinformatik mit dem Schwerpunkt Anwendungsorientierte Wirtschaftsinformatik. Während des Bachelorstudiums verbrachte sie ein Auslandssemester an der Southern Illinois University in Edwardsville, USA.
Ihr Masterstudium im Fach Marketing und Distributionsmanagement absolvierte sie an der Georg-August-Universität Göttingen. Dort erhielt sie im Jahr 2012 den akademischen Grad Master of Science. In ihrer Masterarbeit befasste sie sich mit dem Thema Content-Viralität in sozialen Medien.
Praktische Erfahrungen konnte sie während ihrer Ausbildungszeit bei der Volkswagen Financial Services AG sammeln. Weiterhin arbeitete sie vor und während ihres Studiums in der VWFS AG als Softwareentwicklerin im Customer Relationship Management.
Von 2014 bis 2019 war Ines Beeck als wissenschaftliche Mitarbeiterin an der Professur für Marketing und Handelsmanagement tätig. Ihre Forschungsschwerpunkte umfassen die folgenden Themen:
Doctoral Thesis
Articles in Scientific Journals (Double Blind Review)
Presentations
Articles in Conference Proceedings
Articles in Books
Kontakt
Wirtschaftswissenschaftliche Fakultät
Georg-August-Universität Göttingen
Platz der Göttinger Sieben 3
(Oeconomicum)
37073 Göttingen
2017
Beeck, I./Toporowski, W. (2017). When location and content matter: effects of mobile messages on intention to redeem. International Journal of Retail & Distribution Management, 45, 826-843.
2018
"Great Expectations for Shopping Centre App Usage – A Qualitative Approach", CERR (2018), Guildford, UK, 13.07.2018.
2017
"Show Me the Origin of My Milk! How Different Display Formats of Product Origin Information Affect Purchase Intention", EAERCD (2017), Dublin, Irland, 04. - 06.07.2017. presented with V. Hasanzade.
2017
"Understanding Perceived Values and Behavioral Effects of Mobile Apps", 45th AMS Annual Conference (2017), San Diego, California, USA, 26.05.2017.
2016
"How risky are mobile beacon messages for bricks-and-mortar retailers?", CERR (2016), Toulouse, France, 2.6.2016.
2016
"Brand Loyalty Gain or Loss? Effects of Mobile App Gamification for Retailers", 44th AMS Annual Conference (2016), Orlando, Florida, USA, 19.05.2016.
2015
"Gamification in Mobile Retail Applications - Influence of Emotional and Social Values on Loyalty", 22nd Recent Advances in Retailing & Services Science Conference (2015), EIRASS, Montréal, Canada, 28.07.2015.
2019
Hasanzade, V./Beeck, I./Toporowski, W. (2019): There’s an app for that! – How digitally provided information about regional products affect consumers’ retailer perception and purchasing. In European Marketing Academy (EMAC), Hamburg, Germany, May 28-31. [VHB: D]
2018
Beeck, I./Jahn, S./Toporowski, W. (2018): For Myself or Others? How App Service Design Affects Physical Retail Experience. In Proceedings of the 39th International Conference on Information Systems (ICIS), San Francisco. [VHB: A]
2018
Beeck, I./Toporowski, W. (2018): Great Expectations for Shopping Centre App Usage – A Qualitative Approach. In Teller, C./Brusset, X./ Kotzab, H. (eds.): Proceedings of the Colloquium on European Research in Retailing (CERR) 2018, University of Surrey, Guildford, UK. ISBN: 978-1-84469-034-3.
2017
Hasanzade, V./Beeck, I./Toporowski, W. (2017): Show Me the Origin of My Milk! How Different Display Formats of Product Origin Information Affect Purchase Intention. In Proceedings of the 19th International Conference on Research in the Distributive Trades of the European Association for Education and Research in Commercial Distribution (EAERCD), Dublin, Ireland, p. 3.
2017
Hackeradt, I./Toporowski, W. (2017): Understanding Perceived Values and Behavioral Effects of Mobile Apps: An Abstract. In Academy of Marketing Science (ed.): Proceedings of the 45th AMS Annual Conference, San Diego, California, USA.
2016
Hackeradt, I./Toporowski, W. (2016): How risky are mobile beacon messages for bricks-and-mortar retailers? In Brusset, X./ Kotzab, H./ Teller, C., Toulouse (eds.): Colloquium on European Retail Research, Book of Abstracts (CERR 2016), Toulouse Business School, ISBN 978-2-9549997-1-5.
2016
Hackeradt, I./Toporowski, W. (2016): Brand Loyalty Gain or Loss? Effects of Mobile App Gamification for Retailers. In Academy of Marketing Science (ed.): Proceedings of the 44th AMS Annual Conference, Orlando, Florida.
2015
Hackeradt, I./Toporowski, W. (2015): Gamification in Mobile Retail Applications - Influence of Emotional and Social Values on Loyalty. In Rasouli, S./Timmermans, H. (ed.): Recent Advances in: Retailing and Services Science, Proceedings of the 22nd Recent Advances in Retailing & Services Science Conference, European Institute of Retailing and Services Studies (EIRASS), Montreal, Kanada, p. 32.
2017
Beeck, I./Kriegesmann, H./Toporowski, W. (2019): Wirkung von mobilen Apps im Lebensmitteleinzelhandel auf die Kundenloyalität. In Roth et al., Perspektiven des Dienstleistungsmanagements, Springer Gabler, Wiesbaden.