Professur für Marketing und Handelsmanagement
Dr. Victoria-Sophie Osburg
Frau Dr. Victoria-Sophie Osburg hat Psychologie (B.Sc. und M.Sc.) an der Universität Göttingen studiert. Sie startete ihre akademische Laufbahn als studentische Hilfskraft am Lehrstuhl für Sozial- und Kommunikationspsychologie und arbeitete als wissenschaftliche Mitarbeiterin im DFG Graduiertenkolleg 1703 „Ressourceneffizienz in Unternehmensnetzwerken“ von Mai 2012 bis April 2015. Während Ihres Promotionsstudiums machte Frau Osburg einen Forschungsaufenthalt an der University of Auckland Business School. Im Mai 2015 verteidigte sie erfolgreich ihre Dissertation mit dem Titel „Products consisting of materials based on renewable resources: Drivers of purchase intention, consumers' information needs and target groups”. Von Mai bis Dezember 2015 arbeitete sie als wissenschaftliche Mitarbeiterin am Lehrstuhl für Marketing und Handelsmanagement und erhielt eine Anschlussfinanzierung der DFG.
Frau Osburg arbeitet derzeit als Senior Lecturer in Marketing an der University of Sheffield, UK. Davor war sie an der University of Hull, UK, tätig. Frau Osburg verfügt über Lehrerfahrung (Bachelor-, Master- und MBA Studiengänge) in zahlreichen Ländern (UK, Hong Kong, Singapur, Frankreich, Deutschland) und hat ebenfalls Erfahrung in der Leitung von Studiengängen.
Ihre Forschungsinteressen betreffen vorrangig verantwortungsvolles Konsumentenverhalten, sowohl im traditionellen als auch im Online-Handel. Sie hat zahlreiche Artikel in renommierten Zeitschriften publiziert (z. B. Tourism Management, Journal of Business Ethics, Journal of Business Research, Journal of Cleaner Production) und ist Herausgeberin einer Ausgabe des Journal of Business Ethics zu ethischem und nachhaltigem Luxus sowie Co-track Chair des AMS World Marketing Congress 2019 und 2020.
Dissertation
Beiträge in referierten Zeitschriften
Vorträge
Beiträge in Tagungsbänden
Sonstige Publikationen
Kontakt
Wirtschaftswissenschaftliche Fakultät
Georg-August-Universität Göttingen
Platz der Göttinger Sieben 3
(Oeconomicum)
37073 Göttingen
2016
Appelhanz, S./Osburg, V.-S./Toporowski, W./Schumann, M. (2016). Traceability system for capturing, processing and providing consumer-relevant information about wood products: System solution and its economic feasibility. Journal of Cleaner Production, 110, 132-148. doi:10.1016/j.jclepro.2015.02.034
2016
Geldermann, J./Kolbe, L.M./Krause, A./Mai, C./Militz, H./Osburg, V.-S./Schöbel, A./Schumann, M./Toporowski, W./Westphal, S. (2016). Improved resource efficiency and cascading utilisation of renewable materials. Journal of Cleaner Production, 110, 1-8. doi: 10.1016/j.jclepro.2015.09.092
2016
Osburg, V.-S./Appelhanz, S./Toporowski, W./Schumann, M. (2016). An empirical investigation of wood product information valued by young consumers. Journal of Cleaner Production, 110, 170-179. doi:10.1016/j.jclepro.2015.01.068
2016
Osburg, V.-S./Strack, M./Toporowski, W. (2016). Consumer acceptance of Wood-Polymer Composites: A conjoint analytical approach with a focus on innovative and environmentally concerned consumers. Journal of Cleaner Production, 110, 180-190. doi:10.1016/j.jclepro.2015.04.086
2016
Teuber, L./Osburg, V.-S./Toporowski, W./Militz, H./Krause, A. (2016). Wood Polymer Composites and their contribution to cascading utilisation. Journal of Cleaner Production, 110, 9-15. doi:10.1016/j.jclepro.2015.04.009
2015
Osburg, V.-S. (2015). An empirical investigation of the determinants influencing consumers' planned choices of eco-innovative materials. International Journal of Innovation and Sustainable Development, in press.
2015
"How to best present salient product information to encourage ethical consumption: A conceptual framework", 2015 ANZMAC Conference, Sydney, Australien, 30.11.2015.
2015
"Furnishing sustainable futures: An exploration of how furniture manufacturers can demonstrate sustainable leadership", 10th International Symposium on Sustainable Leadership, Dubrovnik, Kroatien, 03.06.2015. Best Paper Award
2014
"Innovative materials facilitating resource efficiency: Do consumers accept eco-friendly materials?", 17th Academy of Marketing Science (AMS) World Marketing Congress, Lima, Peru, 07.08.2014.
2014
"Consumers´ acceptance of innovative, eco-friendly materials: A conjoint analytical approach", 28th International Congress of Applied Psychology (ICAP), Paris, Frankreich, 13.07.2014.
2014
"Consumers´ intention to buy eco-innovative materials in relation to traditional eco-friendly and hazardous materials", 47th Academy of Marketing Conference (AM) 2014, Bournemouth, UK, 10.07.2014.
2014
"Choices between wood, plastics, and innovative Wood Plastic Composites: Do consumers accept eco-innovations?", AMA 2014 Marketing & Public Policy Conference, Boston, MA, USA, 07.06.2014.
2013
"Products consisting of innovative Wood Polymer Composites: Is there a market for ecologically aware consumers?", First International Conference on Resource Efficiency in Interorganizational Networks (ResEff 2013), Göttingen, Deutschland, 14.11.2013.
2013
"Products from renewable resources: An application and expansion of the Theory of Planned Behaviour to analyse the determinants of consumers' acceptance", 20th AM Doctoral Colloquium, Academy of Marketing (AM), Cardiff, UK, 08.07.2013.
2015
Osburg, V.-S./Conroy, D.M./Toporowski, W. (2015): Furnishing sustainable futures: An exploration of how furniture manufacturers can demonstrate sustainable leadership, in: Avery, G.C.; Bouchet, M.L. (eds.): Proceedings of the 10th International Symposium on Sustainable Leadership (pp. 57-68). Pymble: Institute for Sustainable Leadership Ltd. Best Paper Award
2015
Osburg, V.-S./Conroy, D.M./Toporowski, W. (2015). How to best present salient product information to encourage ethical consumption: A conceptual framework. In A. Sinha, J. Cadeaux & T. Bucic (Eds.), 2015 ANZMAC Conference. Innovation and Growth Strategies in Marketing. Conference Proceedings (p. 1107). Sydney: ANZMAC.
2014
Osburg, V.-S./Strack, M./Toporowski, W. (2014): Choices between wood, plastics, and innovative Wood Plastic Composites: Do consumers accept eco-innovations?, in: American Marketing Association (ed.): Marketing & Public Policy Conference Proceedings 2014. The past, present, and future of marketing and public policy: Creating a better tomorrow (pp. 83-84). Boston, MA: American Marketing Association.
2014
Osburg, V.-S./Strack, M./Toporowski, W. (2014): Consumers` intention to buy eco-innovative materials in relation to traditional eco-friendly and hazardous materials, in: Academy of Marketing (ed.): Marketing Dimensions: People, places and spaces. Proceedings of the 47th AM Conference, Bournemouth, UK.
2014
Osburg, V.-S./Strack, M./Toporowski, W. (2014): Innovative materials facilitating resource efficiency: Do consumers accept eco-friendly materials?, in: Academy of Marketing Science (ed.): Proceedings of the 17th AMS World Marketing Congress, Lima, Peru.
2013
Osburg, V.-S./Strack, M./Toporowski, W. (2013): Products consisting of innovative Wood Polymer Composites: Is there a market for ecologically aware consumers?, in: Geldermann, J.; Schumann, M. (eds.): First International Conference on Resource Efficiency in Interorganizational Networks (ResEff 2013) (pp. 415-426). Göttingen: Universitätsverlag Göttingen.
2013
Osburg, V.-S. (2013): Products from renewable resources: An application and expansion of the Theory of Planned Behaviour to analyse the determinants of consumers' acceptance, in: Doherty, A.M. (ed.): Marketing Relevance, Proceedings of the 46th AM Conference, Academy of Marketing (AM), Cardiff, UK.
2016
Osburg, V.-S./Ludorf, S. (2016): Sustainability Marketing - a Global Perspective: a book review. Journal of Cleaner Production, 110, 209-210. doi:10.1016/j.jclepro.2015.04.043